Air Cleaner buyers face a maze of advertising hype and questionable marketing practices.

Air purifier reviews often emphasize selling points in a one sided manner.

Here lie both danger and opportunity.

The danger may go beyond just wasted time and money: some air purifiers are actually unhealthy.

A perfect opportunity to improve our health and well being also exists. I believe we can all benefit from a plan to improve indoor air quality, which includes carefully chosen purifiers.

The majority of people buying purifiers have wasted their money, naively buying over-hyped products they saw on TV. Many of these folks go straight from viewing the TV ads to the purchase without careful product comparison.

Machines sold in this manner do little cleaning and even less to improve health.

The ads cost millions, so the consumers pay even more for the “stylish" products.

Give these vendors credit for running a clever marketing campaign, but don’t give them your credit card!

A second group of buyers researches diligently, only to be lead astray by web content which is deliberately spurious, misleading, offers an incomplete view, or is simply incompetent.

Objective Information?

They hit their favorite search engine looking for information.

A shopping.com search lists over 1,000 purification solutions with a bewildering array of makes, models, and cleaning technologies. While there are many good purification vendors and honest air cleaner reviewers, clicking most search engine results is an annoying waste of time.

In recent years, former marketing-over-substance leaders Oreck and Sharper Image have fallen by the wayside, but the rise of imports from China, most rebranded with only cryptic product background, has kept the consumer in the dark.

Deliberately obscure jargon abounds in air cleaning world, with confusing acronyms everywhere; HEPA, CADR, VOC, AHAM, and more.

By clicking Air-Purifier-Power.com you have joined the third group, the informed consumers seeking power over their own lives.

Let’s work smarter and harder. It's time we cleaned the air along the Information Superhighway.

WELCOME

My name is Ed.

I've been a ceaseless campaigner against dangerous products most of my adult life.

I offer detailed knowledge gained the hard way: through a 40 year struggle against multiple chemical sensitivities (MCS) and chronic fatigue (CFIDS) and Fibromyalgia.

I have a different viewpoint: a coal-mine canary of the first degree,

I can smell an idling diesel, a cigarette, or excess perfume on either gender, from far away. I must avoid these airborne toxins, just to keep the health gains I have made.

My first attempt to purify air was a simple ionizer, mail-ordered from Sharper Image after viewing a glossy 1977 magazine ad.

Of course, back then there were not only very few air cleaners, there was a universal belief, cultivated by propaganda since the 1950's, in "progress through chemistry".

This blinded many, especially in the scientific and medical institutions, to dangers that common sense should have revealed.

Since that time I have learned a key truth about wellness, which is what makes this site different:

“What you can’t see does hurt you.”

I believe that allergy, asthma, MCS, and many other health problems have subtle environmental causes.

Everyday exposures to unseen pollutants in our air, water, and food, as well as rapidly evolving microorganisms, are more important than the dust we can see and odors we can smell.

Everyone has seen dust particles dancing in a shaft of sunlight in their home. Who could ignore lingering smoke, even in a nightclub?

The dirty little secret of the industry is this:

Most purifiers cannot completely remove

fine lung-penetrating

particles, lingering odors,

toxic volatile gasses, or

secondhand smoke,

so most of the industry

concentrates on products

which simply make things look clean!

Together we can see beyond the industry's smokescreen and seek effective solutions to these unseen dangers. I promise to dig deep, searching online and hard-to-find offline resources, to find the evidence you need.

I will work hard to earn your trust as you use your growing knowledge to take control over the environmental quality in your personal oasis.

I often refer to a "purification system" because a systematic approach, starting with locating and removing pollution sources, as well as adequate ventilation, should accompany the use of air cleaners.

Inside an Air Purifier

We need to think about what's inside air purifiers, beyond the stylishness of a typical plastic case. In the photo below, I have disassembled a favorite air purifier.

Air Purifier Internals

It's air purifier cleaning time, and the arrows show accumulated dirt. The blue arrow points to the dusty washable carbon filter bag, red to the air cleaner's permanent prefilter, and yellow to the still-clean HEPA filter.

This air cleaner has run two years in heavy dust without needing filter replacements. Also, the area around the fan shows no accumulation of fine particles, indicative of a quality air cleaner (no bypassing).

Suggested Plan

Many people expect way to much from an air cleaner, thinking it can substitute for source removal in the home.

A key concept is the "reintroduction rate."

As the first step in your new health protecting strategy, complete indoor pollutant removal is needed.

Please remove volatile chemicals, a long list of "safe" household products, from your residential space.

I have seen so many families grieve over a loved one who has mysteriously become ill, while the causes are still in the home. This is especially true where tobacco smoke is a problem.

No system for purification has been invented that can completely protect against secondhand smoke, which saturates the indoors and has a high reintroduction rate. Most purification machines cannot remove carbon monoxide, from indoor burning of any kind.

Please consider removing other impurities caused by combustion; gas appliances, woodstoves, candles, incense, all indoor burning.

Beloved pets and family smokers can be managed, but no filter can provide complete cleansing where continuous source reintroduction is present.

This website is not just about purifiers, it is about using knowledge of hidden dangers to improve our lives.

Self-empowerment begins with a realistic appraisal of current circumstances.

With plenty of indoor environmental quality info and detailed reports, you’ll have the power to choose the best purification products.

Future decisions about furniture, carpet, cleaning chemicals, personal products, and other household goods can come from a position of strength.

Over time, a comprehensive indoor environmental quality plan can be developed.

Industry analysis and honest where-to-buy vendor evaluations will provide facts.

Facts become information, information becomes knowledge, and knowledge is power.

This site contains no pop-up ads, no opt-in advertising lists, no other marketing communications. Please consider adding Air-Purifier-Power to your bookmarks for easy return access.

Looking for something in particular? Using the search box below, you can search this site for product reports, and indoor air information.

	Web www.air-purifier-power.com

Air-purifier-power is proud to be sponsored by www.sylvane.com, an established and reputable online purifier vendor.

I have been approached by several air purifier manufacturers and vendors, each offering lucrative deals in return for a bias in editorial policies.

The president of Sylvane is a fellow allergy sufferer and advertises here with no attempt to compromise the site's objectivity.